On May 7, 2018, the film released the Cannes version of the international poster and two feature films; on May 11, the world premiere was held at the Cannes Film Festival
; on May 23, the film held a press conference in Beijing, the director Jia Zhangke and the leading actors Zhao Tao, Liao Fan, Xú Zhēng, and Zhang Yibai attended the event
; on August 6, released a set of " Quick Sand " posters
; on August 31, released the special edition of "Scorpio Drama of All Living Beings"
; September 5 On the same day, the ultimate trailer and the ultimate poster were released
. On September 16, the premiere ceremony was held in Beijing. Director Jia Zhangke and the creators Zhao Tao, Liao Fan, Liang Jiayan, Zhang Yibai, Dong Zijian and others attended
.
On May 12, 2021, director Jia Zhangke reposted relevant reports on Weibo, confirming that the film has been scheduled for release in South Korea on June 10
.
