"Alice in Wonderland" was officially released in North America on March 5, 2010, with a box office of over 40 million on the first day; Saturday, 44.33 million and Sunday, 30.98 million. The first week of "Alice in Wonderland" scored 116 million. This number immediately made the film the highest-grossing movie in the spring premiere week, surpassing 70.89 million in "300 Warriors" and 68.03 million in "Ice Age 2"; this score is still the highest in film history non-sequel movies at the weekend box office and film history. The highest 3D movie premiere weekend box office, the highest IMAX premiere box office in film history. At the same time, the premiere number of "Alice in Wonderland" ranked sixth in the historical box office, second to "The Dark Knight" at 158 million, "Spider-Man 3" at 151 million, and "Twilight" at 143 million. 136 million in Pirates of the Caribbean 2 and 122 million in Shrek 3.
The IMAX3D film "Alice in Wonderland" officially landed in major theaters in mainland China at midnight on March 25, 2010 in three versions: IMAX, digital 3D and regular versions. The single version has already received 850,000 box office, and a total of 80 million box office revenue in the first weekend.
As of May 12, 2010, "Alice in Wonderland" global box office has reached 960 million US dollars, bringing a profit of 210 million US dollars to Disney Studios, which is 17 times that of the same period in 2009 (13 million). This data has become the second most profitable movie in Disney's history, second only to 2006's "Pirates of the Caribbean: Treasure of the Dead".