On December 8, 2015, the film released its first concept poster
. In June 2016, six concept images were released
.
In March 2017, the concept poster of the structure of the imperial mausoleum was released.
On October 31st, a "Spider Killing" version of the pilot trailer and two "No Escape Days" version of the pilot poster
were released, and it was announced that the file would be set for January 19
. On November 22, a special effect clip of "The Spider Shadow of the Devil's Nest" was released
. On the 27th, an original soundtrack special was released
. On the 29th, Li Bingbing brought the film to the 2017 China Film·Huaying Golden Age Film Promotion Conference held in Fuzhou
. On December 7, an international version of the trailer and poster was released
. On the 11th, four posters of the characters of "The Secret Realm of Crazy Sand" were released
. On the 14th, an exclusive interview with Li Bingbing was released
. On the 20th, the film released a "Spider Cave" trailer
. On the 27th, the "Prisoner" poster and behind-the-scenes production feature were released
.
On January 4, 2018, the film released the theme song "Lady Killer" MV
. On the 8th, a special edition of Chun Wu was released
. On the 9th, the final poster and the "Mystery of Eternal Life" version trailer were released
. On the afternoon of January 15, the film held its premiere in Beijing
.
